Betfair Confirm 2 Year Sponsorship of Barcelona FC worth 5 Million Dollars
Online sportsbook giants Betfair have confirmed they have just signed a contract regarding the sponsorship of Spanish premier league football team Barcelona FC.
Betfair will benefit from the deal greatly as their sportsbook brand will appear on perimeter boards surrounding the team’s home ground named Camp Nou Stadium. Included in the 2 year package, Betfair will incorporate their branding on tickets, the team’s website and shirts. This will allow Betfair to be exposed to a wider audience than they may not have reached as easily without the deal.
Andy May is the European MD at Betfair and when asked how he felt about the deal he stated “We are thrilled we are one of the leading sportsbook sites available and the collaboration with a thriving European team will expose our brand further”.
Not only will Betfair benefit from the deal, but their customers will also be able to take advantage of exclusive promotions and betting offers related to Barcelona FC.
This year has seen Betfair also sign sponsorship deals with Manchester United in the past month and is soon expected to confirm a deal with Liverpool FC. This will allow Betfair Sportsbook members to take advantage of even more exclusive offers.
Due to the sportsbook brand’s expanding portfolio of premiership football sponsorships, they are working on launching a new site named Betfair Football. This will allow sportsbook members to access football only news, promotions and bets.